So now you probably want the story behind the “DAWN” cover photo, too. Your wish is my command! From 1977 to 1978 I lived in the Los Angeles area acting as a go-fer for my dad’s construction company. (He was building and remodeling high-profile restaurants across the country and I was along for the ride […]
The Story Behind the “DAWN” Cover Photo Read More »
OK, I’ve been asked, “What’s the story behind the FLOATING AROUND HOLLYWOOD cover photo?” Here you go… I worked at Warner Bros. Studios from 1992 to 2003, first as a temporary secretary/administrative assistant (floater), later as an executive secretary, and (later still, after caring for DeForest Kelley during his final three months of life and
The Story Behind the “FLOATING” Cover Photo Read More »
Here’s a sneak peak of the new BOOK covers for LET NO DAY DAWN THAT THE ANIMALS CANNOT SHARE and FLOATING AROUND HOLLYWOOD AND OTHER TOTALLY-TRUE TALES OF TRIUMPH. Thank you, Lisa Twining Taylor of Dancing Goat Web Design for the covers! I love ’em!
SNEAK PREVIEW: New Covers of DAWN and FLOATING Read More »
Lisa Taylor’s surprise birthday party at 723 Networking went off without a hitch. She was surprised…and delighted…and spoiled rotten…all the good stuff that should happen on a milestone birthday. Pam Richardson from Homestreet Bank and Charming Creations made her a cupcake birthday cake with her Dancing Goat Web Design logo on it. It was adorable
Surprise Surprise! Read More »
In the U.S. our folding money is adorned with dead men. So are some coins. But even money feels more alive than much of the writing I’ve seen on websites, in brochures and on flyers! It’s pathetic. Resurrect your love for your product, service or cause before you write a single word. How? By going
Resuscitate Your Writing Read More »
“Hypnotic writing requires relentless fine-tuning. Fidget with words and phrases and sentences until each line kills. Every line has to work to keep the reader sucked in and reading on.” – Joe Vitale, Hypnotic Writing, How to Seduce and Persuade Customers Using Only Your Words I’ve said the above before in several different ways. But
Hypnotic Writing Continued… Read More »
“A copy writer’s first qualifications are imagination and enthusiasm. You are literally the script writer for your prospect’s dreams. You are the chronicler of his future. Your job is to show him, in minute detail, all the tomorrows that your product makes possible for him.” — Eugene Schwartz in his book Breakthrough Advertising Ask me
Every Copy Writer’s Marching Orders Read More »
Hypnotic writing puts readers into a waking trance, which can sound underhanded, unfair, even scary. But please understand that you’re in a waking trance any time you’re riveted to anything to the exclusion of everything else– whether it’s enjoying your toddler’s antics, watching a mustn’t-blink movie, reading a book you can’t put down, or traveling
More on Hypnotic Writing Read More »
I’m astonished by the number of websites written by people who are clueless about what their target audience is looking for. Instead of focusing on what visitors to their sites get, they seem frantic to prove they’re “all that”–the full meal deal, the only provider on the planet anyone should be thinking of using. The
Focus on What People Get… Read More »
In Hypnotic Writing, How to Seduce and Persuade Customers with Only Your Words, author Joe Vitale writes that virtually ALL great writing–novels, web copy and content, emails, direct response pieces, and so on–creates intimacy. Exactly! All great copy builds an environment where readers get the chance to know, like, and trust you. And unless you
All Great Writing Creates Intimacy Read More »
