“I can get it for you wholesale.”
“This is a steal of a deal!”
I really don’t want to say too much about the greed/frugality trigger. Few people will admit to being greedy, so it’s not something I’d normally even contemplate tackling. But it is what it is, so let’s get it over with.
The ‘greed’ trigger kicks in, for example, when a store offers a “closing down” sale, when everything inside is slashed 75%-80%.
Suddenly we think, “Gee, is there anything–anything at all–that I might want or need in that store, now that they’re practically giving stuff away?” We drive over to take a look around and end up buying a bunch of stuff we might otherwise not even have considered if they weren’t such good deals.
Black Friday (the day after Thanksgiving Day in the United States), is a well-known greed/frugality (and exclusivity) trigger. The stores supply a limited number of low price specials to make sure scores of people turn out to be first in line to get the big ticket items, presuming they’ll stick around to buy additional items.
After-holiday sales serve the same purpose: to allow people to get things at discounted prices so they feel they’re getting more value than they otherwise could expect.
Other Examples:
Buy Two, Get One Free
Buy One, Get One for 1/2 Price
People have a hard time letting something slip through their fingers that they believe is more valuable than the price they’ll be paying for it.
Use the greed trigger sparingly. If you can provide significantly more value than your target audience expects to receive, your results will make you smile.
