To find out what you need to know about taking your business to the next level, you should be reading Reality Marketing Revolution The Entrepreneur’s Guide to Transforming Your Business By Building a Marketing Machine. Authors: Mike Lieberman and Eric Keiles.
These folks get it. You have to be remarkable in some way to stand out in the crowd of people who do the same kind of thing you do. This books takes you step-by-step through the process so you can come up with marketing plan that actually works–and it doesn’t have to cost a bundle, either.
Read it. Seriously. Get ‘er done. You’ll thank me for it, just as I thank Marco at Fizara.com for referring to it when he wrote me the smoking testimonial you’ll find on the testimonials page.
I’ll briefly explore many of the concepts in subsequent blogs but I’ll just be scratching the surface so get the book if you want a thorough education in making your marketing the lean mean selling machine it can be without wasting money or wondering which of your outreach efforts are working for you.