UK Solicitor Delighted!

June 28, 2014

I just received the following email from the UK solicitor (one of John Assaraf’s business clients that I wrote two Special Reports for yesterday):

“This is superb. Great job! There are however a few points I would like to amend here and there  and I will do so over the weekend and highlight and return to you for Monday so you can make relevant changes.”

I suspect the changes she’s referring to are ones I suggested she consider when I submitted the drafts. Perhaps there are others, as well. But she’s Happy like Pharrel, so that makes my weekend complete!

And the best news for her is that I was able to make it all happen for her at 50% of the price I quoted because so much of both reports  could mirror each other. The intro to each report had to be utterly unique to address the pain points of the two target audiences she’s targeting but otherwise the reports were very nearly identical, so I was able to do them faster than had we needed completely unique copy on every page. So instead of paying $309, she’ll be paying just $150 for two special reports.

I love surprising clients with lower bills than they anticipate when I can make it work out that way. In this case, wow!  50% off is HUGE!  Usually I estimate within about 10% of the cost but, in this case, I got inspired and was able to almost “channel” the perfect presentations.  Then came the editing. All told, I was able to bring it in for a lot less than I thought I could.

It’s all good! She needs other copy work, too, so I suspect I’ll be tapped to do those pieces, too.

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