Because the information you’ll find below is germane to my clients and prospective clients, and because you may not be subscribed to “Almost Famous” I’m excerpting here another blog post that I wrote last month. (Sorry, I can’t get spaces to appear between paragraphs. I guess the cut-and-paste command doesn’t let me re-format the paragraphs after the fact. I can see the spaces between paragraphs in the preview, but they don’t appear in the published version. GRRR! )
I’m reading what I consider the best marketing book ever — and I don’t make the claim lightly.
I’ve read an abundance of marketing books but this one takes all the guesswork out of the process. It’s called GET CLIENTS NOW! by C.J. Hayden. I’m devouring every word the first time through and am implementing it. It’s very, very good. Because of all I’ve learned from Hayden’s book, I anticipate that I’ll be able to fill my pipeline (reliably get 20 hours of work per week, which is all I want so I can network and write, on- and off-line, the other 20 hours/week). Hooray!
I’ll be casting my net into new waters with bigger fish and getting away from appealing to bargain-basement shoppers who want to hire me to write stellar copy for next to nothing price-wise. (These are usually start-ups who don’t recognize the true value/ROI of compelling, converting copy.)
What I’ve learned from long experience (lots of it hard-won experience) is this: Do business with the individuals you know who have serious, dedicated passion for the ways in which they can serve you. You’ll get the best deals at the best prices — prices that will reliably serve you (without gouging you) for as long as you’re in business.
Best of all, the costs are often deductible as a part of doing business; you can write them off when tax time comes around. So there’s no downside to hiring a professional, as far as I can tell.
Cut costs where cutting costs won’t hurt your bottom line. Doing so will leave you enough to pay for the professional services that increase your bottom line. Make sense?