Spellbinder: Someone Who Can Induce a Waking Trance
Copywriter defined: a spellbinder. Our job description includes “putting readers/viewers/visitors into a waking trance”–which is far more ominous than it sounds. You’ve been in a waking trance thousands of times. Whenever a movie, book, sporting event or other cherished activity (including watching your children play or sleep) has you enthralled and thinking of nothing else, …
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