Category Archives: Uncategorized

Let’s Get Social!

Breaking news…

As I type this blog entry, my power partner Lisa (check out her site at is working in the background, under the cover of darkness, surreptitiously moving heaven and earth (or more precisely, fingers and keyboard) at warp factor wow to get more eye candy for your peepers. So hang in there; subscribe and keep coming back. (Lisa put additional widgets on this site yesterday so you can connect with me in more ways than one easily enough. The subscribe radio button is the first one you see in the upper left-hand corner beneath the SEARCH field. You probably know what the other ones are: FB, LinkedIn, Twitter, Google +1, Pinterest and heaven only knows what else.)

And the best is yet to be: a page about my existing books (and a future title) in their various incarnations (soft cover or Kindle) with links to take you to the places where you can buy or pre-order them for yourself or as gifts for loved ones; and another page about the topics I can speak on with some degree of authority.  Other pages  will be along shortly, too.

After this site is completely rolled out, it will up to me to keep you engaged and informed (which is the scary part). Such a responsibility!

In other news…

Yesterday I completed a $450 project in a single day–hooray–after a week or more or financial famine. Last night I kicked off (minutely, just 100 minutes’ worth) the ghostwriting project I’ll be tackling for the next several weeks. Right now I’m on page three (or maybe the top or middle of page four). It is slated to be a $7500 project but  may not end up that way because I write faster than most writers (after decades of honing the craft). I estimated that a 35,000-word manuscript will take around three and a half weeks (at 20 hours/10,000 words per week/500 words per hour) but I think I’ll be able to deliver it sooner, so it might only be about $6000. We’ll see. I know the claimant (my client) will want to offer his insights and tweaks as we go along, so it might take the full time we’ve slated for it.  As a work in progress, one just never knows!  All I know for sure is that I’m enjoying it immensely. Not being able to claim it or put my name on it will be hard. I think it has the potential to sail pretty far up the charts and become “high profile”–perhaps even a bestseller. I sure hope so for my client’s sake and for any future work he may want to send my way if this title does go to the top in its niche! We’ll see!

One thing that I always try to do as a business owner and copywriting pro is underpromise and over-deliver. As a result, I’ve never missed a deadline or had to charge a dime more than I’ve told a client the price would be. I’d much rather give money back than have to ask for more–and so far (in seven years) I have only had to give money back; I’ve never had to ask for more unless the scope or parameters of a project changed to include more work.  So my “estimator” abilities are pretty good…

What else?  Are you curious about anything? What brought you to this page? (I didn’t twist your arm that hard, did I?)

Let me know what you want to hear or learn about. Engage!  Social media is SOCIAL, a two-way street.  And to get the ball rolling, tell me about the story (or book) that is in you that needs to come out. I’m all eyes!  (I’m only “all ears” when I’m with you on the phone.)

OR… alternately…

Let’s do something creative together. Maybe write a many-author poem. I’ll write the first line and you write the second one, then we’ll have someone else write the third one for a total of eight lines. That might be fun. Or not. Only one way to find out!

Here’s the first line:

When I woke up this morning…

(No cheating! “You were on my mind” has already been taken :)!)

If that one is too tough, you start one and I’ll write the next line…

Your turn!






Happy New Year, Awesome New Website!

Drum Roll, Please!

I am so stoked about this new website I can hardly stand it. I want to thank Lisa Twining Taylor for looking over literally hundreds of templates and then trying out several of them with my copy and photos in them before settling on this one as the best avenue for  getting the word out about what I do.

Lisa has the patience of Job and is really learning her way around WordPress sites at warp speed. (Her persistence and the way she can pick up technical skills astounds me: I am primarily right-brained so people with well-developed left brains are a constant surprise and wonder to me .) If you need a WP site designed for the way you want or need to  do business, make Lisa your go-to gal, for sure. I’m putting my own reputation behind hers–right here right now–so if you trust my integrity and judgment, rest assured that you can trust her to do something equally great for you!

My other websites are  substandard affairs at best. For starters, they’re static and non-responsive. ( my first-ever, Vistaprint-based site–the one I chose the template for and populated with my own copy) allows just five pages and only so many words per page before it starts misbehaving or requires more money for additional pages. is SEO-based and was written at a time when I was straitjacketed by earlier SEO protocols that required keywords to appear in certain spots frequently-enough to be “seen” and ranked by search engines. (This was prior to last year’s Hummigbird algorithm roll-out, which makes SEO-based articles a lot more fun to write these days). Imagine what a time I had writing to the keyword phrase “copywriter copywriting”, which is the term my web developer  insisted on  using for the Home/Landing Page!  UGH!  I never liked what I came up with and think it probably drove people away. It would not have been my first choice for a home page but I usually defer to the experts.

That said, writing to that key phrase put me at #1 globally within a month. So … yes, you may ask if I’m able to retire as the result of being at the top of Page One results under “copywriter copywriting”? Or you may simply wonder if (or assume that) I’m rolling in dough because of it. All I have to say about your wondrous assumption is, “From your positively-wondrous brain to God’s ears!”  Except that I love what I do so  much, why would I ever retire until my faculties start to falter and I become a fumbler? I’m not going anywhere as long as I can hold up my end of the deal!

One thing Lisa noticed when she was working on this new site was that I’m darned easy to find on the ‘Net!  She says I’m so involved in all the ways I’m supposed to be (blogs, social media, articles, interviews, videos and more) that I’m in great shape “organically.”  She says she’s going to set up my Author/Authority Profile Google thingy so Google will place my photo and a brief bio into its search engine results when people look for any subject matter that I’ve written (or will ever write) that has my my byline on it.  (That will be interesting. I don’t even remember how many things I have written with my name on the byline on the ‘Net. I can’t wait to find out!) God bless her for offering! Because I looked over the directions to make this happen, planning to do it myself, and I ran screaming for the exits!  It’s a horrendous number of steps and a wee bit of programming (I think) to make it happen and “Dammit, Jim, I’m a writer not a …” whoever it is that does that kind of stuff! (This is why I have power partners: I write for them, they do left-brained stuff for me.)

Anyway, I’m glad you found me and my new site and blog. Please tell me how you found me so I can keep doing it reliably!  And please, please, please subscribe to this site (or bookmark it) so you can find it again. Now that I have you, I don’t want to lose you!!!

Happy New Year!

P.S. I’ll be slowly transferring some of my writing-related blog posts from to this site. I’ll leave all (or most) DeForest Kelley and Star Trek-related posts at that site, as it’s well-named for the practice–and it has drawn (as of this writing) almost 100,000 views since it debuted several years ago, so I don’t want to let it (and them) go. Don’t know what I’ll do with the rest of the posts that are there–delete, move to an eclectic blog, or what… Only time will tell.

One frequently-active blog is probably plenty. Y’all are BUSY and so am I.  So I don’t want to add to the static. Instead, I want to help punch holes in the darkness. How can I help you?  Can I answer a question (beyond the FAQs I’ve already answered), offer insights, give you a hand with anything? Let me know and I’ll see what I can do to “Make it so!”