Writing rules
Parts of Speech Noun Name of person, place, thing, idea. It is the who or what of a sentence. (shoe, tree, dog, Sally, etc.) Verb action or being word (all forms of to be) The noun and verb are the backbone of every sentence. Pronoun Takes the place of a noun (Pastor/he, Pastor/his, Mother/her, Sister/she, your, …
Don’t over-use adjectives to embellish or color your copy. “Very interesting” can be better expressed using fascinating, riveting, noteworthy, and more. Your writing should usually be grammatically correct. Sometimes the exception to the rule works—but usually it doesn’t! When writing dialogue, grammar can sometimes go out the door if the characters who are “speaking” wouldn’t speak grammatically in the …
The whole purpose of creative (and most other) writing is to convey a message, to entertain, and to be understood. Read your sentences again after writing them to be sure they say what you think they do. You might be surprised! You’ve read all those hysterical church bulletin bloopers, haven’t you? Following re four of them. Although they …
POP QUIZ! Fill in the blanks using the words you see above each of the sentences. their, there, they’re _______ over ____, writing _____ essays. Are, our _____ you coming to ____ barbeque on Saturday? Lead, led Get the ____ out and study your Bible, before you’re ___ astray. Assure, insure, ensure I can …
According to Maria Veloso in her book Web Copy That Sells (which I highly recommend if you want to write your own copy or if you’re a beginning or intermediate copywriter, so I’ve attached a link so you can order it) there is a blueprint you can use to create the copy you need. Followed …
5 Rules of Effective Website Copy Today I’m sharing copy writing pointers, tips and tricks with those of you who feel you can’t afford a professional copywriter right now but don’t want to be shooting yourself in the foot as you’re writing your own marketing materials and other copy. Rule #1 Don’t use ten dollar …
Earlier today I posted the 100,000 viewers gif from my other blog. Since then, 200+ more people have come and gone (and I hope subscribed), so I feel secure that people are getting value from the virtual time they spend with me. I want to use this blog (Word Whisperer) to impart wisdom to business owners and entrepreneurs as …
