Rules of Writing

Writing rules

Is Your Website Turning Browsers Into Buyers?

    Conversion rates are a dead giveaway. If your e-commerce website isn’t turning browsers into buyers, figure out what’s wrong. Usually it’s the copy and/or the appropriateness of the website for the product or service you’re selling!   It has happened again. A new client is writhing in agony because she tapped her brother …

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Why Hire a Professional Copywriter?

  Thank you, Lisa Twining Taylor(Dancing Goat Web Design), for uploading my recent Rotary Speech (1-6-2015) to this website and to YouTube for me. Thank you, William Lee (Keeba and Lee Sales) for videotaping the presentation for me. It turned out great. Clocking in at just under 17 minutes, the presentation  explains the added value …

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Are Writers Being “Dumbed Down” By Crappy Sales Letters?

I just read a sales piece that would gag a maggot. A self-proclaimed “expert” on a LinkedIn forum can’t fashion a grammatically-correct sentence to save his soul, let alone a half-assed sales letter. Here’s the link, if you want a big laugh and a lesson on how NOT to write a sales letter: https://www.linkedin.com/today/post/article/20140627004708-142211738-the-number-1-mistake-the-most-authors-are-making-and-they-do-not-even-know-about-it?trk=prof-post The …

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PR Must Develop & Deliver Relationships

Back in the day, PR simply wasn’t necessary. Not all that long ago (most Baby Boomers can remember the times) it was easier–much easier–to sell stuff. As mentioned several times already, before the advent of mass media outreach and interstate commerce, an egg was an egg was an egg: local, farm fresh, free-range and delicious. …

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Yesterday’s UCN Presentation is Posted Now…

On the right-hand side of this blog you’ll find a video of yesterday’s UCN presentation: Copywriting Tips. Before the camera work began, I started the presentation by saying that most English teachers are technicians, as opposed to being professional writers, artists or creatives. The first words you hear on the video follow that thought. I’m …

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Notes From Chapter Two of Reality Marketing Revolution

Why the Old Marketing System is Broken Great newspaper ads get completely ignored. Direct mailers get thrown in the circular file without a glance. Billboards go unseen. Radio and TV ads get muted, ignored or fast-forwarded. Way back when (pre-Internet, pre-cable station days) there were three major TV channels and a lot fewer radio stations. …

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Brief Overview of the Rules Writing Part Three

About Semi-Colons Semi-colons are the the #1 culprit of abuse in writing, so learn the rules here. Use a semi-colon where a period would work. A semi-colon links two complete sentences that express, in sequence, a connecting thought pattern.  The two halves of the sentences could stand alone but, for effect, they are often joined with a semi-colon. Use a comma …

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