Creating and Building Your Brand
After we meet tomorrow to hash out the details, I’ll be writing a brochure for a local client and updating another piece I wrote for them years ago. These are the first two writing-from-scratch tasks I’ve had in months, except for work I’ve assigned myself (two books and blog posts). It’s giving me a …
I’ll Be Writing a Brochure for a Client — and Updating Another Piece Read More »
This past week while I was driving home from Dodd’s, a gentleman spotted my Word Whisperer-branded SUV and took down my phone number. Last night he left a message on my answering machine saying he wanted to know more about what I do. So, as soon as I felt it wasn’t too early …
Good Copywriters Don’t Take Your Money—They Make You Money © 2018 Kris M. Smith I’m frequently astounded when I visit freelance portals on the web where people are looking for copywriters. Most of the seekers seem to want to pay peanuts for evergreen copy and content that will serve them for years. Perhaps …
Good Copywriters Don’t Take Your Money, They Make You Money Read More »
Conversion rates are a dead giveaway. If your e-commerce website isn’t turning browsers into buyers, figure out what’s wrong. Usually it’s the copy and/or the appropriateness of the website for the product or service you’re selling! It has happened again. A new client is writhing in agony because she tapped her brother …
How to Outshine Your Competition Whether you’re dating, in business, or in any other kind of competition with a slew of other “suitors”, the only way to outshine your competition is to promise–and deliver–more than they’re delivering. Yes, that sounds daunting. But it’s entirely do-able. Lots of businesses and entrepreneurs are doing …
My power partner Lisa Twining Taylor (website developer, social media maven) told me I should write about my dedication to customer service and satisfaction after I took several trips to The UPS Store doing my best to honor a single commitment I made to a German fan of DeForest Kelley. It didn’t seem like …
After the book launches on Friday, I plan to return to my “regularly scheduled program” here at wordwhisperer.net. In the meantime, what’s happening here is similar to what should be happening whenever you decide to roll out a campaign that’s designed to attract your target audience and convert browsers into buyers. I’m focusing on …
Building buzz cannot be unilateral anymore. Giant corporations can afford to spend millions of dollars influencing their target audience; entrepreneurs and small businesses can’t. So… how do you go about building buzz for your product, service, or cause? Strategically. Read it again: Strategically. You can’t just throw a bunch …
Winter Newsletter 2015 PDF Need a Holiday Newsletter Written? T’is the season! This time of year, if you’re not a writer, probably the last thing you’re looking forward to doing is the holiday newsletter. I can write it for you! All I need is a bullet list of talking points (the …
There is a fellow in my neck of the woods who intermittently drives me up the wall. He calls to pick my brain, asks me to review his seriously substandard copy and give him a price to fix it, and then says he can get another copywriter he knows to do it for less. …
