- Are they native speakers and writers in the language your target audience speaks?
- Have they proven ability to tackle topics in your niche?
- Do their existing portfolios impress you?
- Do they have a content questionnaire to send you to write down your wisdom and insights with regard to their target audience, USPs and and other necessary pieces of the copy writing puzzle ?
- Do they listen carefully to your vision for the project you have in mind?
- Do they have associates in other disciplines (web design, graphics, marketing, promotional products, etc.) that they can refer to you with utmost confidence?
- How long have they been writing professionally?
- Can they explain the difference between online and off-line sales communications?
- Does the existing copy they’ve written engage and impress you?
- Is the writing they produce (spelling, grammar, punctuation) 100% correct?
Word Whisperer Kristine M. Smith is an exemplary provider of top-quality web copy and web content services for entrepreneurs and owners of small and medium-size businesses.